TMEIC

Digital Marketing Specialist

TMEIC

full-time

Posted on:

Location Type: Hybrid

Location: Houston • Texas • United States

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Tech Stack

CloudOracle

About the role

  • Develop and execute comprehensive digital marketing strategies across multiple channels in coordination with marketing and the business units
  • Maintain and update website content to ensure accuracy and relevance
  • Manage paid advertising campaigns to maximize ROI
  • Lead search engine optimization (SEO) and content marketing initiatives to improve organic search rankings
  • Plan and implement email marketing campaigns, including segmentation and automation
  • Analyze performance metrics and prepare regular reports to measure effectiveness and identify content optimization
  • Create compelling digital content in collaboration with marketing managers and external agencies
  • Drive a cohesive approach to updating the global and regional website in collaboration with international business marketing teams
  • Stay current with digital marketing trends, tools, and best practices
  • Ensure compliance with data privacy regulations (GDPR etc.)

Requirements

  • Bachelors degree in Marketing, Communications, or related field or equivalent via education and/or experience
  • 3 years’ experience in digital marketing or a related role, such as digital marketing coordinator, marketing specialist, content marketing, email marketing, SEO/SEM, or social media marketing
  • Proficiency in Google Analytics, Google Ads, SEO tools, and marketing automation platforms (e.g. Oracle Sales Cloud & Eloqua)
  • Strong understanding of marketing platforms, website management and content strategy
  • Demonstrated analytical, communication, and project management skills
  • Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
  • Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
  • Demonstrated continuous improvement in areas of responsibility
  • Availability to travel, domestically and internationally, up to 10%, sometimes with limited notice
  • Experience with CRM systems (e.g. Oracle Sales Cloud)
  • Experience with Social Media Management Platforms (e.g. Hootsuite)
  • Familiarity with A/B testing and conversion rate optimization
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOcontent marketingemail marketingGoogle AnalyticsGoogle Adsmarketing automationA/B testingconversion rate optimizationwebsite management
Soft Skills
analytical skillscommunication skillsproject managementinterpersonal skillsorganizational skillsadministrative skillspersonal leadershiprelationship managementcontinuous improvementcollaboration