Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results.
Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.
Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.
Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience.
Maintain or increase subscriber growth rate while holding or improving blended CAC
Increase top-of-funnel leads from strategic accounts
Deliver effective sales collateral and positioning that the sales team actually uses
Establish a cohesive, scalable brand identity across all newsletters
Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth
B2B Pipeline Velocity & SQL Volume — building a predictable inbound engine where brand authority drives high-intent sponsorship leads, measured by SQLs and sponsorship revenue influenced by marketing.

Requirements

7-10+ years in Growth or Product Marketing, with 2–3+ years of management experience
Experience in the $10M–$100M revenue range - you've seen what it takes to scale past early product-market fit but you're not so far removed from execution that you've forgotten how to do the work
Growth or product marketing background rather than primarily brand marketing - we need someone who leads with data, experiments, and pipeline impact
Comfortable as a player-coach - our marketing team is currently 3 people, so you'll be building and executing alongside your team, not purely directing
Experience marketing to technical audiences - you know how developers and engineers think and what earns their trust
Ideally held a B2B revenue or pipeline quota - you understand what it means to be accountable for pipeline numbers, not just awareness metrics.

Benefits

Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays
Comprehensive medical, dental and vision benefits with 100% paid option
Empower 401(k)
Paid Parental Leave
Home Office Stipend: We're on Macbook Air M4s. Get a new monitor, headset, and chair on us.
Learning & Development Stipend: We are a curious group that believes in learning.
Autonomy and Agency: Contribute to the growth of one of the largest newsletters in the world.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingproduct marketingdemand generationaccount-based marketing (ABM)sales collateral developmentpipeline managementdata analysissubscriber growth strategiescustomer acquisition cost (CAC)return on investment (ROI)

Soft Skills

leadershipteam collaborationcommunicationstrategic thinkingplayer-coach mentalitycreativityadaptabilityproblem-solvinganalytical mindsetrelationship building