Head of Growth – Marketing
TLA
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Provide strategic leadership across consumer growth programme
- Own growth outcomes and accountable for acquiring right buyers
- Deliver predictable performance for commercial partners
- Set direction across audience insight, acquisition strategy and consumer experience
- Work closely with Engineering to support commercial targets
- Ensure marketing performance is efficient, measurable and repeatable through scalable marketing automation and operating systems
- Champion predictive analytics and AI-assisted optimisation
- Define who buyers are, what they need, and how to reach them
- Engage buyers across multiple channels for optimal performance
Requirements
- Degree in Marketing or a related discipline (or equivalent senior-level experience)
- Proven experience leading growth or performance marketing with commercial accountability for cost, volume and quality outcomes
- Strong experience using audience insight, segmentation and behavioural data to shape acquisition strategy, messaging and journey design — not just channel selection
- Strong strategic understanding of biddable acquisition channels and how different audiences behave across them
- Experience improving conversion and lead quality through CRO, UX and end-to-end journey optimisation
- Strong analytical judgment and comfort operating with imperfect attribution, trade-offs and uncertainty
- Experience partnering effectively with Engineering and Product teams to translate strategy into delivered capability
- Experience leading teams and/or agencies to measurable commercial outcomes
Benefits
- Travel to Liverpool will be required
- Team Leads a multidisciplinary marketing team spanning acquisition (paid search & social), CRM, content/CMS and CRO/UX
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingperformance marketingaudience insightsegmentationbehavioural dataconversion rate optimization (CRO)user experience (UX)journey optimizationpredictive analyticsAI-assisted optimization
Soft skills
strategic leadershipanalytical judgmentcollaborationteam leadershipcommunication
Certifications
degree in Marketing