Tixel

Marketing

• Build upon and own the US marketing strategy, with clear sequencing across B2B, Partner Marketing and B2C
• Lead B2B marketing in the US: industry awareness, market and product positioning, sales enablement, lead generation, and industry partnerships and sponsorships
• Establish and run a defined LinkedIn cadence that builds Tixel's voice in the US, UK, and AU live events industry
• Build a defined industry presence cadence: the rhythm of where and how Tixel shows up across the year
• Own industry partnerships, sponsorships and activations at trade shows, including NIVA
• Work with the commercial team to identify and execute the Partner Marketing opportunities that move the needle for growth
• As the market lead, support the PR and Comms lead on their US initiatives, acting as the local context and connective tissue
• Stretch into B2C as the market matures
• Partner closely with the global Marketing, COPS, Channel Partnerships and PR/Comms teams to keep the US connected to the wider business
• Manage the US marketing budget, tracking spend and return against KPIs

Marketing Lead

Operations

• Build the AI multiplier and SOPs for global operations.
• Build, deploy and maintain AI agents that automate operational work (fulfilment monitoring, anomaly detection, triage assistance, integration health checks, fraud detection).
• Build standard operating procedures (SOPs) through AI to scale how the team handles repeat workflows.
• Own the agent backlog and ship the highest-leverage workflows first.
• Support the regional Associates to build and use AI agents in their own day-to-day work.
• Operationalise new products, flows and integrations.
• Assist in the operational QA process for primary ticketing integrations before go-live.
• Document how new things work operationally so the team can support them confidently.
• Own fraud monitoring and safety systems as a foundational responsibility, protecting fans from bad actors as the marketplace scales.

Marketing Lead

Marketing Lead

Global Operations Lead