Marketing Lead

Tixel

Senior Marketing Lead for US marketing strategy at Tixel, a rapidly growing ticket marketplace. Driving B2B and B2C initiatives within the live events industry.

Posted 7/17/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B and Partner Marketing strategy development and execution, with a strong focus on sales enablement and industry partnerships. Proven ability to manage marketing budgets and track performance against KPIs while building a strong presence in the live events and ticketing industry.

Highest-signal resume keywords

B2B Marketing StrategySales EnablementProject ManagementStakeholder EngagementIndustry Partnerships

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingPartner MarketingLead GenerationMarket PositioningSales Enablement AssetsBudget ManagementKPI TrackingEvent SponsorshipCommercial StrategyIndustry Awareness

Soft Skills

Self-MotivatedAssertiveAttention to DetailBuilder MindsetStrong Communication

Tools & Technologies

LinkedInMarketing Automation ToolsCRM SoftwareProject Management Software

Industry Keywords

TicketingLive EventsMusic TechMarketplaceTrade Shows

About the role

Key responsibilities & impact

Build upon and own the US marketing strategy, with clear sequencing across B2B, Partner Marketing and B2C
Lead B2B marketing in the US: industry awareness, market and product positioning, sales enablement, lead generation, and industry partnerships and sponsorships
Establish and run a defined LinkedIn cadence that builds Tixel's voice in the US, UK, and AU live events industry
Build a defined industry presence cadence: the rhythm of where and how Tixel shows up across the year
Own industry partnerships, sponsorships and activations at trade shows, including NIVA
Work with the commercial team to identify and execute the Partner Marketing opportunities that move the needle for growth
As the market lead, support the PR and Comms lead on their US initiatives, acting as the local context and connective tissue
Stretch into B2C as the market matures
Partner closely with the global Marketing, COPS, Channel Partnerships and PR/Comms teams to keep the US connected to the wider business
Manage the US marketing budget, tracking spend and return against KPIs

Requirements

What you’ll need

7+ years in marketing, with a strong B2B core and demonstrated B2B2C / Partner Marketing experience
A track record of operating at both ends: building strategy and shipping the work yourself
Industry background in ticketing, live events, music tech or marketplace
Confident sales enablement chops: working hand in glove with a commercial team, building the assets and motion that help them close
Strong stakeholder presence, comfortable holding your own with senior commercial counterparts, partners, and execs
Builder mindset: you're energised by uncluttered scope and the chance to shape something rather than inherit it fully formed
Excellent project management, attention to detail, and a high quality bar
Self-motivated, assertive, and comfortable being the most senior marketer in the room

Benefits

Comp & perks

You'll get an extra Tixel Day off every month
We offer a monthly ticket allowance. Live events are awesome - go use it
We invest in your development with a “level-up allowance” and prioritise helping you achieve your career objectives.
Once a year, the global team flies in for Tixel Summit for a week of connection, alignment, and fun (recent spots: Western Australian and Queensland!)
Medical, vision and dental coverage
401(k)