Tivity Health

VP, Market Strategy and Commercialization

Tivity Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $175,000 - $215,000 per year

Job Level

About the role

  • Accountability for Emerging Business Lines or New Market Opportunities
  • Identify, launch, and drive key strategic priority markets that accelerate revenue growth
  • Operate as the business owner for these priority areas
  • Gather and synthesize market research, customer insights, and competitive intelligence
  • Oversee cross-functional execution of initiatives by partnering closely with Product, Operations, Sales, Marketing, and other teams
  • Work hand-in-hand with Product Management and the Chief Product Officer to align the product roadmap
  • Collaborate with Sales, Client Management and Marketing teams to execute go-to-market strategies
  • Establish clear KPIs and success metrics for each initiative
  • Serve as a strategic advisor to the executive leadership team regarding new growth initiatives

Requirements

  • Bachelor’s degree in Business, Economics, or a related field is required
  • 10+ years of progressive experience in strategy, product management, general management, or related roles
  • Demonstrated success in taking new products or business lines from concept to market and scaling them in ambiguous or high-growth environments
  • P&L ownership preferred
  • Experience with go-to-market strategy and market research is preferred
  • Excellent communication and interpersonal skills
  • Comfortable engaging with C-suite leaders, key clients, and external partners
  • Exceptional leadership skills with a track record of influencing and coordinating cross-functional teams
  • Strong analytical and problem-solving capabilities
  • Resourceful and resilient, able to navigate uncertainty and adapt strategies on the fly
Benefits
  • medical, dental, vision
  • 401k with match
  • generous paid time off
  • free gym membership to over 13,000 fitness locations in the US
  • company bonus potential
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchgo-to-market strategyP&L ownershipproduct managementstrategybusiness managementanalytical skillsproblem-solving
Soft Skills
communication skillsinterpersonal skillsleadership skillsinfluencing skillscross-functional coordinationresourcefulnessresilienceadaptability
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Economics