Tivity Health

B2B Health Plan Marketing Director

Tivity Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $117,400 - $164,400 per year

Job Level

Lead

About the role

  • Lead the development and execution of marketing strategies that support client retention, renewal, and expansion goals
  • Partner with Client Relations and Growth Operations to develop compelling narratives that reinforce value and drive renewals
  • Serve as a strategic advisor and partner to Client Relations and our Growth teams to design and implement account-based marketing (ABM) programs that strengthen relationships with key clients and support renewals and upsell opportunities
  • Translate enterprise-level strategy into integrated campaigns that serve both existing client engagement and new business goals
  • Ensure consistency and excellence across our client relation’s growth initiatives and coordinate enterprise-wide alignment with various teams
  • Define KPIs and manage performance tracking across marketing and digital demand generation channels

Requirements

  • Bachelor’s degree in marketing, business, communication, or related field preferred (or equivalent experience)
  • 7–10 years of B2B marketing experience, with demonstrable expertise in partnering with client relations or account management teams to drive retention and renewal outcomes
  • Track record of effective collaboration and influence, demonstrating strength in synthesizing inputs to generate impactful programming and direction
  • Experience in healthcare, with strong knowledge of health plans (including Medicare Advantage), highly preferred
  • Demonstrated strategic agility and ability to manage cross-functional projects and collaborate effectively across teams and stakeholders
  • Strong analytical and data-driven mindset; able to translate performance insights into actionable improvements
  • Excellent written, verbal, and presentation communication skills, with the ability to influence peers and leaders
  • Highly organized, self-motivated, and capable of managing multiple priorities in a fast-paced environment
  • Advanced PowerPoint and presentation development skills
Benefits
  • medical, dental, vision
  • 401k with match
  • generous paid time off
  • free gym membership to over 13,000 fitness locations in the US
  • other great benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingaccount-based marketingperformance trackingdata-driven mindsetanalytical skillspresentation development
Soft skills
collaborationinfluencestrategic agilityproject managementcommunication skillsorganizational skillsself-motivationability to manage multiple priorities