TiPJAR®

Chief Marketing Officer

• Creating brand and marketing campaigns that raise awareness of TiPJAR with key audiences, improving discoverability and reputation
• Owning demand generation, consistently producing high-quality leads, with accurate and persuasive messaging that is tailored and honed to each persona
• Developing lead gen journeys that move prospects from first touch through to sales-ready opportunities, using layered tactics to progress them through the funnel
• Planning, building and executing multi-channel campaigns, ensuring clarity across touchpoints, and effective results
• Driving pipeline and working closely with Sales to determine what works, what doesn’t, and being agile and pivoting where necessary
• Optimising campaign performance on a daily basis, always striving for the best possible impact from our marketing activity
• Leading on content, ensuring a regular cadence of activity that builds the brand, its personality and its reputation in the market
• Improving our presence through SEO, AEO and GEO, and being an advocate for best practice in every touchpoint for the business
• Defining which marketing channels we activate, budgeting accordingly and reporting on the impact of each activated channel
• Being the brand guardian, upholding high-quality standards for how we are perceived externally
• Owning our messaging across every persona and audience we are targeting, being clear with the nuances, product mix, messaging hierarchy and prioritisation of each
• Managing relationships with third parties and agency partners, such as performance marketing and PR
• Supporting the team to drive EGC across the business, developing thought leadership opportunities and motivating the wider business to engage with our content and collateral in professional communities
• Leading a small team, supporting them to execute in their channels, and nurturing and enabling an inspiring and inclusive department that produces high-quality work, and creative solutions to problems
• Manage team output and contribute hands-on to every campaign, reporting back to the board and wider business regarding the results marketing is having
• Own performance marketing, ensuring that ROI and ROAS is maintained, being strict with spend to ensure impact is always optimised
• Track, report and improve marketing performance on a frequent basis
• Advocate for the brand and the industry at events and networking opportunities
• Apply commercial judgment to lead generation, ensuring marketing activity is focused not just on volume, but on qualified pipeline, conversion rates and revenue impact.
• Staying close to industry news, competitor activity and customer pain points, using those insights to sharpen positioning, content and campaign strategies

Marketing Director