Tinuiti

Manager, Creative Strategy

Tinuiti

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $95,000 per year

About the role

  • Define and oversee the creative strategy for client campaigns, ensuring alignment with business objectives and marketing goals.
  • Collaborate with internal teams (e.g., creative studio, media planning, client partnership, analytics) to develop integrated creative solutions tailored to audience segments and client KPIs.
  • Leverage data insights to refine strategies and drive innovation in creative outputs.
  • Manage and mentor a team of Creative Strategists, providing clear direction, feedback, and professional development opportunities.
  • Help manage partnership with the Creative Studio to maximize value of creative delivery to clients.
  • Facilitate cross-functional collaboration to foster a culture of innovation and excellence.
  • Guide the development of audience-specific creative strategies, testing plans, and performance optimization across channels such as paid social media, display, streaming TV, and more, ensuring quality, timeliness, and alignment with client expectations.
  • Review and approve creative concepts, ensuring consistency with brand guidelines and client/channel/industry best practices.
  • Support pitch presentations and client communications as the account’s senior creative lead.
  • Stay ahead of industry trends, emerging technologies, and generative AI tools to incorporate new ideas into campaigns.

Requirements

  • 5+ years of experience in creative strategy or marketing, with a proven track record of managing and mentoring creative teams.
  • At least 2 years of client relationship management experience, delivering on creative goals and collaborating closely with either in-house or agency creative teams through the ideation, production, and review process.
  • Demonstrated personal expertise in campaign development, creative optimization, and data-driven strategies.
  • Strong leadership and communication abilities.
  • Proficiency in analyzing data from platforms such as Facebook Ads Manager, Snapchat, TikTok, and YouTube and deriving insights that can inform performance-driven creative strategies.
  • Familiarity with email, web, display, and social channels, with a focus on innovation and optimization.
  • Understanding of A/B and multivariate testing methodologies.
  • Ability to understand and translate business goals into actionable marketing and communication objectives.
  • Interpret and analyze research findings and reports, utilizing insights to enhance strategies.
  • Summarize and share third-party research within concise presentations that inform both internal teams and clients.
  • Excellent client-facing communication skills for in-person pitches and presenting work to both new and prospective clients ranging in seniority.
Benefits
  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100% with immediate vesting
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategycampaign developmentcreative optimizationdata-driven strategiesA/B testingmultivariate testingperformance optimizationaudience-specific strategiesinsight analysiscreative concept review
Soft Skills
leadershipcommunicationmentoringcollaborationinnovationclient relationship managementfeedback provisionprofessional developmentpresentation skillscross-functional teamwork