
Director, TVAD
Tinuiti
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $120,000 - $140,000 per year
Job Level
Tech Stack
About the role
- Own senior‑stakeholder relationships and the client growth agenda; align full‑funnel TVAD plans (CTV/OTT, online video, digital audio/podcasts, programmatic display) to business goals; secure decisions on options and trade‑offs.
- Lead onboarding, transitions, escalations, and expansion; support new business with clear narratives tied to measurable impact.
- Orchestrate optimization across partners/DSPs (goal strategies, pacing, frequency/overlap control, quality/brand‑safety/verification); pilot safely, measure, and scale.
- Install strong, simple measurement habits: growth‑first innovation with success thresholds and read cadence (geo/lift/holdout where feasible; otherwise sound A/B or time‑series); forecast expected impact and risk.
- Connect the dots across channels for clients: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative; propose integrated plans and a straightforward measurement approach to prove combined lift; codify reusable playbooks.
- Own the business like it’s yours: make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails; surface trade‑offs with clear thresholds/tolerances; keep a simple decision log tied to Rocks/KPIs.
- surface trade‑offs with clear thresholds/tolerances; keep a simple decision log.
Requirements
- 10+ years in TV/video/audio/display with proven results at scale across multiple partners (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display); management experience required.
- Hands‑on knowledge of DSP/ad platforms and ad‑server workflows; frequency/overlap management; audience/data usage; quality/verification (viewability, IVT, brand safety); comfort coordinating with publishers/PMPs.
- incrementality/lift, powered A/B or time‑series, forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention; SQL familiarity a plus.
- Cross‑channel literacy: connect TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative in simple, executive‑ready narratives.
- margin/utilization management, capacity planning, reliable forecasting with Finance; staffing aligned to priorities.
- clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.
Benefits
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100% with immediate vesting
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
TV/video/audio/displayDSP/ad platformsad-server workflowsfrequency managementoverlap managementincrementalityA/B testingtime-series analysisSQLforecasting
Soft skills
clear storytellingexpectation settingclient managementdecision makingnarrative developmentcross-channel communicationleadershiporganizational skillsrelationship managementanalytical thinking