Tines

Senior Manager, Field & Channel Marketing

Tines

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $185,000 - $200,000 per year

Job Level

Senior

About the role

  • Lead, coach, and develop a team of field marketers supporting NAMER regions. Build on an environment where individuals can do their best work.
  • Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
  • Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
  • Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners like Guidepoint Security, Optiv, SHI and more
  • Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
  • Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
  • Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up. Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement, that can grow with the business.
  • Own regional budgets, forecasting, and vendor management
  • Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
  • Continuously evaluate and optimize field programs based on data and feedback

Requirements

  • 10+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
  • 4+ years of people management experience leading and developing high-performing marketing teams
  • Proven track record of driving measurable pipeline and revenue through field and event marketing
  • Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners.
  • Strong experience partnering with Sales leadership and account teams
  • Experience managing budgets and reporting on ROI and performance metrics
  • Excellent project management, communication, and stakeholder management skills
  • Data-driven mindset with the ability to translate performance metrics into action
  • Experience supporting Public Sector or regulated industries is a plus.
  • Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
  • Excellent communication and presentation skills, with the ability to influence both internal and external audiences
  • A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
  • Experience in MarTech - especially marketing automation (Asana, Hubspot)
  • Experience working in high-growth or scaling organizations
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingfield marketingpipeline generationrevenue impactchannel marketingpartner marketingMDF strategyperformance metricsproject managementdata analysis
Soft Skills
leadershipcoachingcommunicationstakeholder managementresults-orientedproactive mindsetsolutions-orientedcollaborationteam developmentinfluencing