Define and execute the product marketing strategy
Lead, coordinate, and support the Product Marketing team’s go-to-market initiatives
Develop and deliver messaging and positioning strategies to drive adoption and engagement for TimelyCare product offerings
Work closely with product, sales, customer success, and other marketing team members
Target messaging to various stakeholders; students, administrators, health services providers etc.
Collaborate with revenue, product, care, technology, finance, and other marketing team members to ensure alignment and successful execution of new product launches
Identify target audiences, define key messages, and develop strategies to drive adoption among students, faculty, and administrators.
Report on key performance indicators (KPIs), including lead generation, conversion rates, and customer engagement.

Requirements

7+ years of experience in product marketing, with minimum 3 years focused on telehealth, health tech, SaaS, or higher education markets.
Bachelor’s Degree in Marketing, Business, Communications or related field.
Proven experience owning product marketing strategy for AI-driven capabilities
Strong understanding of the higher education environment, including trends in student health services, wellness, and technology adoption.
Expertise in creating go-to-market strategies to ensure all aspects of our TimelyCare product are aligned to maximize impact and meet customer needs.
Strong writing and communication skills with the ability to craft clear, persuasive messaging for diverse audiences.
Expertise in analyzing data and identifying trends to make informed decisions and refine strategies
Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
You are effective at building cross-functional relationships to align strategy, streamline communication, and drive execution across multiple departments.
Ability to thrive in a fast-paced, dynamic environment and collaborate effectively with remote teams.

Benefits

Paid Company Holidays + No work on your birthday!
Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
Company-paid group Life Insurance + Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

product marketing strategygo-to-market strategiesdata analysistrend identificationmessaging developmentcustomer engagementlead generationconversion ratesAI-driven capabilitiestelehealth

Soft skills

strong writing skillscommunication skillscross-functional relationship buildingcollaborationpersuasive messagingadaptabilityteamworkstrategic thinkingproblem-solvingstakeholder engagement