Tilt (formerly Empower)

Senior Manager, Product Marketing

Tilt (formerly Empower)

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $170,000 per year

Job Level

Senior

About the role

  • Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
  • Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
  • Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.
  • Uncover customer pain points, and opportunities to inform product marketing strategies and enhance the customer experience.
  • Become a master of the cash advance and credit card industries. Keep the wider team sharp on competitive shifts, and proactively identify strategic opportunities that align with Tilt’s mission.

Requirements

  • 7+ years of experience in product marketing at a consumer tech or tech-forward financial services company; credit card experience is a plus.
  • Proven ability to lead ambiguous, new product initiatives with a high degree of ownership.
  • Strong ability to translate complex technical and financial concepts into clear, customer-centric messaging.
  • Experience developing GTM strategies and supporting successful product launches.
  • Demonstrated cross-functional partnership with product, engineering, design, compliance, and marketing teams.
  • Data-informed marketer with the ability to measure impact, learn quickly, and iterate on strategy.
Benefits
  • Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
  • Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
  • Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
  • Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
  • Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
  • Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategiescustomer-centric messagingdata-informed marketingproduct launchescustomer experience enhancementcompetitive analysisfinancial concepts translationcross-functional collaboration
Soft Skills
leadershipownershipcommunicationstrategic thinkingproblem-solving