TigerConnect

Product Marketing

• Own the development and execution of go-to-market plans and marketing strategies for specific product lines
• Conduct and synthesize market, customer, and competitive research to inform product positioning, messaging, and growth opportunities
• Translate product capabilities into clear, compelling value propositions and buyer narratives tailored to target segments and use cases
• Partner closely with Product, Sales, Demand Generation, and Customer Success to support product launches, enhancements, and ongoing adoption
• Contribute to pricing and packaging strategy through market insights, competitive analysis, and customer feedback
• Develop and deliver high-quality sales enablement materials, including messaging frameworks, competitive insights, pitch decks, and objection-handling content
• Ensure consistency of product messaging across key channels, including website, campaigns, and sales materials
• Track and analyze performance of go-to-market activities, using insights to recommend optimizations and improve effectiveness

Senior Product Marketing Manager

Content Marketing Manager

• Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals
• Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more
• Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives
• Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid)
• Lead customer marketing: advocacy programs, testimonials, and case study development
• Manage content calendar, ensuring timely execution and performance-driven editorial planning
• Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics
• Conduct audience and competitive research to inform content themes and tactics
• Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms)

Senior Manager, Content Marketing

Business Development Rep

• Generate qualified meetings and opportunities for your assigned Account Executive through strategic outbound prospecting efforts
• Make 75+ cold calls per day to prospective enterprise healthcare customers
• Independently manage and maintain your assigned book of business with strong organization and attention to detail
• Research and identify key healthcare decision-makers (e.g., CNO, CMIO, CIO, IT and Operations leaders) within target accounts
• Effectively communicate TigerConnect's value proposition to potential customers
• Maintain CRM accuracy in Salesforce and use Outreach, Nooks, and ZoomInfo to power efficient, high-impact prospecting
• Partner closely with Account Executives, Marketing, and cross-functional teams to generate pipeline and progress deals
• Develop a working understanding of the healthcare industry, including customer workflows, operational challenges, and key performance metrics
• Meet and exceed monthly/quarterly meeting and pipeline targets

Senior Product Marketing Manager

Senior Manager, Content Marketing

Enterprise Business Development Representative – BDR