Tidal Financial Group

VP of Brand

Tidal Financial Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Define and lead Tidal’s brand vision, positioning, and narrative
  • Build first-consideration brand status across the ETF ecosystem
  • Establish Tidal as the most trusted, authoritative voice in white-label ETFs
  • Lead and integrate brand disciplines including advertising, promotion, events, research, content, and demand creation
  • Partner closely with various departments to deliver cohesive, high-impact brand experiences

Requirements

  • 10–15+ years of experience building and scaling B2B brands in competitive, high-value markets
  • Deep B2B marketing expertise (non-negotiable)
  • Experience in financial services (ETF experience a strong advantage)
  • Comfortable with brand strategy and hands-on execution
  • A confident, motivating leader who can inspire teams and influence at the executive level
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingbrand strategybrand positioningbrand narrativeadvertisingpromotioncontent creationdemand creationmarket researchevent management
Soft skills
leadershipteam motivationinfluencecollaborationcommunication