Tidal Financial Group

VP of Brand – YieldMax ETFs

Tidal Financial Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead the end-to-end YieldMax brand strategy, positioning the firm as the premier income-focused ETF brand for retail investors
  • Build and scale an influencer-first brand engine, owning strategy, relationships, contracts, performance measurement, and long-term partnership development
  • Serve as the senior steward of YieldMax’s reputation across social platforms, retail investor communities, media, and digital channels
  • Translate complex, options-based investment strategies into clear, compelling, and compliant retail investor messaging
  • Own brand and marketing communications governance under the Investment Company Act of 1940, ensuring all public-facing content, influencer activity, and social communications meet SEC regulatory and disclosure requirements
  • Partner closely with legal and compliance leadership to design scalable, influencer-compatible communication frameworks that protect the firm while preserving authenticity and speed
  • Develop and lead a high-performance brand team across content, social, influencer marketing, creative, and communications
  • Establish a rigorous, data-driven brand operating model with clear KPIs tied to awareness, trust, engagement, and investor growth
  • Partner closely with executive leadership, product, legal/compliance, and distribution teams to ensure alignment and execution excellence
  • Anticipate shifts in retail investor behavior, social platforms, creator dynamics, and regulatory expectations to keep YieldMax ahead of the market

Requirements

  • Senior-level brand leadership experience within retail investing, ETFs, trading platforms, or adjacent financial services
  • Deep, proven experience in the fin-fluencer ecosystem, including direct management of high-impact influencer relationships
  • A strong command of social media strategy across platforms such as YouTube, X, Instagram, TikTok, and emerging retail investor channels
  • Meaningful understanding of options-based investment products and income strategies - enough to guide messaging, challenge assumptions, and build credibility
  • Deep, practical knowledge of SEC regulatory communications requirements under the Investment Company Act of 1940, including experience designing and approving compliant marketing, social, and influencer communications for registered funds
  • A track record of building brands through measurable, performance-oriented marketing, not just awareness
  • Experience leading and scaling teams with high standards for execution, accountability, and creative excellence
  • Strong judgment operating in highly regulated environments while maintaining relevance, clarity, and brand momentum.
Benefits
  • A recognized, trusted ETF brand with strong momentum in the retail market
  • A rare opportunity to shape the future of investor-first, influencer-led financial brands within a registered investment framework
  • Executive visibility and influence during a critical growth phase
  • The mandate, resources, and leadership support to build something category-defining

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategyinfluencer marketingoptions-based investment strategiesperformance measurementdata-driven marketingcompliance communicationsmarketing governanceKPI developmentsocial media strategyretail investor messaging
Soft skills
leadershiprelationship managementjudgmentexecution excellencecreativityaccountabilitycommunicationstrategic thinkingcollaborationadaptability