Ticketmaster

Marketing Executive – Client & B2B

Ticketmaster

contract

Posted on:

Location Type: Hybrid

Location: Dublin • Ireland

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Tech Stack

WordPress

About the role

  • Delivering effective marketing communications & campaigns to drive fan acquisition, engagement, and ticket sales.
  • Populating Ticketmaster.ie with timely, relevant and quality content.
  • Create engaging campaigns across CRM, social and content channels.
  • Liaising with clients, venues and internal departments on the promotion of events.
  • Use and develop the existing CRM systems, reporting and insight tools to track and report on sales performance and KPIs.
  • Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market.
  • Keep existing clients aware of product news through all B2B channels including website news pages, client intranet sites, social channels and newsletters.
  • Update the Ticketmaster B2B website using content creation to help increase reach, communicate key messages and generate leads.
  • Plan and deliver the content strategy for the B2B LinkedIn to increase reach and engagement with existing clients, prospect and industry plus influence leads and brand reputation.
  • Monitoring and analysis of online and marketing platforms.
  • Troubleshooting issues and liaising with relevant departments for resolution.
  • Undertake any other relevant duties which fall under the general scope of the marketing role.

Requirements

  • 3rd level degree in marketing or related discipline is advantageous.
  • Solid experience in a marketing position (agency or client).
  • Brand, content marketing and campaign experience.
  • Experience with B2B marketing channels and content management systems including websites, LinkedIn and other social channels.
  • Essential – strong creative, copywriting, proofing skills and attention to detail.
  • SEO focused content writing experience.
  • Working knowledge of Microsoft office packages to a competent standard including Power Point.
  • Ability to learn use of proprietary systems quickly.
  • Analytical skills to measure, evaluate and report against goals.
  • Understanding of data protection principals.
  • Previous experience with Design software, WordPress and/or CRM systems is beneficial.
  • Social Media experience, TikTok specifically would be advantageous.
  • Knowledge of and passion for Irish entertainment industry and landscape.
Benefits
  • Hybrid working – 2 days per week in the office
  • Professional development opportunities
  • Inclusive environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingcontent marketingcampaign managementSEO content writingcopywritingdata analysisCRM systemscontent management systemsMicrosoft Officedesign software
Soft skills
creativityattention to detailanalytical skillscommunicationclient liaison
Certifications
3rd level degree in marketing