Tibber

Director of Customer Acquisition – Activation

Tibber

full-time

Posted on:

Location Type: Hybrid

Location: Amsterdam • Netherlands

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Job Level

Lead

Tech Stack

SQL

About the role

  • Set strategy and lead the team driving acquisition growth along our customer journey, from discovery to conversion, onboarding to engagement
  • Identify and lead initiatives to improve CVR - ensuring our key digital properties are powerful growth engines, converting traffic into subscriptions and sales
  • Improve LTV and retention loop, overseeing strategic CRM activities that increase engagement and maximise upsell opportunities
  • Deliver product-led growth by both fostering rigorous experimentation methodologies and seizing bold opportunities
  • Influence Senior Leadership to secure resources and investment in product growth and CRM initiatives
  • Partner with data and analytics stakeholders to track and analyse performance metrics (incl. traffic, conversion, activations, retention, revenue), delivering actionable insights and iterations to achieve growth targets
  • Motivate and mentor team-members, bringing best-in-class thinking and fresh ideas, to foster a culture of creativity, ownership, continuous experimentation, and data-driven decision-making
  • Champion a customer-centric, data-driven approach, leveraging market research, customer insights, and behavioral data to optimise every stage of the user journey.

Requirements

  • 10+ years experience in product or customer growth and/or lifecycle management roles, ideally within B2C scale-up environments, with at least 5 years spent leading teams
  • Hands on experience leading growth activities for subscription or digital product oriented companies
  • Expertise in experimentation frameworks, funnel optimisation, A/B testing, monetisation strategies
  • Experience with User Analytics tools, SQL-based data warehouses, CMS platforms, SEO, experimentation and customer engagement platforms
  • Analytical and structured thinker, capable of understanding complex data sets and attributing ROI to activities, but equally comfortable with ambiguity and making informed-trade offs
  • Experience of overhauling customer journeys, launching new verticals or pivoting products is a plus - we think big and work fast
  • Customer centric. You use research, data and insights to discover ‘why’ or ‘who for’ before tackling ‘what’
  • Ability to recognise when a product or narrative will resonate and drive action, turning insights into growth opportunities
  • Excellent communications skills, and the ability to empower team members and convince cross-functional stakeholders with clear, compelling storytelling.
Benefits
  • Professional development opportunities
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer growthlifecycle managementgrowth activitiesexperimentation frameworksfunnel optimisationA/B testingmonetisation strategiesuser analyticsSQLdata analysis
Soft Skills
analytical thinkingstructured thinkingcustomer centricitycommunication skillsmentoringcreativityownershipdata-driven decision-makingstorytellinginfluencing