TIAA

Director, Field Enablement

TIAA

full-time

Posted on:

Location Type: Hybrid

Location: CharlotteIllinoisNew YorkUnited States

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Salary

💰 $105,000 - $147,000 per year

Job Level

Tech Stack

About the role

  • Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Contributes to journey mapping for their respective audience segmentation.
  • Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
  • Manages and helps develop departmental measurements and KPIs based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model.

Requirements

  • 5+ years of marketing experience
  • Experience working with Wealth Management Advisors
  • University Degree
  • Audience Insights
  • Budgeting
  • Campaign Management
  • Differentiates Value Proposition
  • Influence
  • Lead and Demand Generation
  • Marketing Analytics
  • Marketing Channels
  • Marketing Strategic Planning
  • Prioritizes Effectively
  • Relationship Management
Benefits
  • superior retirement program
  • highly competitive health, wellness and work life offerings
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementaudience insightsmarketing analyticsbudgetinglead generationdemand generationmarketing channelsmarketing strategic planningvalue proposition
Soft Skills
relationship managementinfluenceprioritization
Certifications
University Degree