
Director, Field Enablement
TIAA
full-time
Posted on:
Location Type: Hybrid
Location: Charlotte • Illinois • New York • United States
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Salary
💰 $105,000 - $147,000 per year
Job Level
Tech Stack
About the role
- Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
- Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
- Contributes to journey mapping for their respective audience segmentation.
- Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
- Manages and helps develop departmental measurements and KPIs based on overall business goals.
- Provides tactical and custom marketing support aligned with Client marketing support model.
Requirements
- 5+ years of marketing experience
- Experience working with Wealth Management Advisors
- University Degree
- Audience Insights
- Budgeting
- Campaign Management
- Differentiates Value Proposition
- Influence
- Lead and Demand Generation
- Marketing Analytics
- Marketing Channels
- Marketing Strategic Planning
- Prioritizes Effectively
- Relationship Management
Benefits
- superior retirement program
- highly competitive health, wellness and work life offerings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementaudience insightsmarketing analyticsbudgetinglead generationdemand generationmarketing channelsmarketing strategic planningvalue proposition
Soft Skills
relationship managementinfluenceprioritization
Certifications
University Degree