Thunkable

Marketing

• Support campaign tracking and reporting across Google Ads and Meta Ads.
• Assist with setting up, configuring, and QA’ing event tagging for campaigns primarily on Web but eventually on Mobile.
• Ensure consistency and accurate tracking and data flow between GA4, Google Ads, and BI tools (Amplitude preferred) through proper UTM and conversion goal setup.
• Build or update dashboards in Amplitude or similar tools (Looker, Mode, Tableau) to monitor UA campaign performance.
• Review UA campaign data and share actionable insights on performance trends and opportunities.
• Collaborate with the team on ad hoc reporting needs and lightweight analysis.

Marketing Data & Analytics Specialist – Contract