Head of Marketing

Thunkable

Director of Marketing at Thunkable leading marketing strategy and driving brand awareness. Overseeing campaigns, analyzing trends and coordinating marketing goals with business objectives.

Posted 6/18/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $150,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and oversee all of Thunkable’s marketing activities, including the development and implementation of Thunkable’s marketing strategy, budget management and driving brand awareness and sales growth.
Analyze market trends, coordinate marketing campaigns and align marketing goals with overall business objectives.
Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.
Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.
Define and track KPIs to evaluate campaign performance and channel ROI. Move fast, iterate often.
Generate high-quality leads and improve conversion to paid users.
Own Thunkable’s marketing roadmap and budget. Prioritize impact and report directly to the CEO.
Own and execute content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.

Requirements

What you’ll need

10+ years of marketing experience, with 2+ years in a leadership or team lead role—preferably in SaaS, or dev tools.
Proven expertise in content strategy, demand generation, and full-funnel growth.
A strong understanding of data-driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).
Ability to turn product features into movement-worthy messages.
Experience in HubSpot, Google Ads, Meta, etc. and analytics tools.
Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.

Benefits

Comp & perks

Get compensated: We offer competitive pay, equity, and benefits to our employees based on their location.
You’ll get access to unlimited PTO regardless of your location.
Wellness and Training Budget: We value your well-being and want to invest in it.
Work Where You Want: The company is based in San Francisco (with an office) but operates globally, with team members working across several cities, countries, and time zones (to facilitate async work, we prioritize countries and locations with a maximum two-hour time zone difference from those hubs: San Francisco, New York, and Dublin).
Shared values: Creativity, Openness, Transparency, Persistence, and Entrepreneurialism.
Challenge yourself: Acquire new abilities, interact with customers, enhance products, or learn design. We will encourage you to reach your full potential.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcontent strategyperformance marketingconversion funnelsKPI trackingSEOCACCVRLTV

Soft Skills

leadershipcommunicationwritingstrategic thinkinganalytical skills