Thumbtack

Growth Marketing Manager, Paid Social

Thumbtack

full-time

Posted on:

Location Type: Remote

Location: California • Massachusetts • United States

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Salary

💰 $104,600 - $135,300 per year

About the role

  • Manage and efficiently scale Thumbtack’s Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit—driving incremental customer growth, while balancing positive contribution.
  • Responsible for in-house campaign management and optimizations—including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices.
  • Build and implement Paid Social testing roadmaps with XFN partners, driving a continuous test-and-learn approach across audiences, creative, and platforms.
  • Identify and execute opportunities for channel expansion and scaling newer platforms.
  • Responsible for tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results.
  • Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting.
  • Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative.
  • Partner with external agency and platform relationships - pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing.

Requirements

  • 6+ years of experience managing, scaling, and evolving paid social programs.
  • Proven success directly managing complex Paid Social campaigns and optimizations, including dynamic ads and AB tests.
  • Deep platform and technical expertise in Meta, TikTok, Pinterest, and emerging social platforms (dynamic ads, CAPI, etc).
  • Strong analytical chops - experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, A/B testing, lift testing, and attribution frameworks.
  • Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor.
  • Confident communicator with proven experience collaborating with multiple cross-functional partners.
  • Comfort in a fast-paced, high-stakes growth org - with a bias for action, experimentation, and results.
Benefits
  • Thumbtack embraces diversity.
  • Equal opportunity workplace
  • Reasonable accommodation to individuals with disabilities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid Social campaign managementbudget pacingbid optimizationcreative iterationaudience segmentationdynamic adsA/B testingincrementalityattribution frameworksperformance-driven creative
Soft Skills
analytical skillscommunicationcollaborationstrategic thinkingadaptabilitybias for actionexperimentationresults-oriented