Senior Product Marketing Partner – PLG
Thryv
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $101,000 - $169,000 per year
Job Level
About the role
- Owns GTM strategy and execution for Thryv’s freemium and free trial conversion.
- Develops and refines product positioning and messaging that articulates paid plan value and drives upgrades.
- Establishes pricing, packaging, and feature-gating strategies based on user behavior and conversion data.
- Leads product lifecycle launches, from planning to execution, at the speed and scale required of new trial features, pricing changes, and plan updates.
- Manages product launch materials for the marketing organization, creates timelines, and communicates launch readiness to the marketing leadership team.
- Provides Sales with playbooks and insights on high-intent free users and PQLs.
- Partners with Growth Marketing on messaging continuity from acquisition through conversion.
- Partners with Product to optimize the post-signup journey, including onboarding, activation, in-product messaging, and upgrade prompts.
- Tracks and improves key metrics, including activation rate, time-to-value, trial-to-paid conversion, and PQL velocity.
Requirements
- Bachelor's degree (or international equivalent) or equivalent experience, required
- 5+ years of related experience, required
- 3-5 years of product marketing experience in B2B SaaS, required
- 9+ years of related experience, preferred
- Experience with Pendo, HubSpot, or Tellium, preferred
- Experience in growth marketing or product management, preferred
- Technical background or ability to understand complex products, preferred
- Deep understanding of PLG funnels, activation, and conversion optimization
- Proven business acumen with big picture thinking
- Strong industry knowledge with a proven track record of optimizing freemium/trial conversion with measurable results
- Strong analytical skills using product analytics and in-app messaging tools
- Must be 18 years of age or older
- Must successfully complete pre-employment screening process, as required.
- Must successfully complete any required training or orientation courses, as needed.
Benefits
- Competitive medical, dental, and vision plans, plus a wellness program with added incentives
- 401(k) savings plan with company match and employee stock purchase plan
- Continuing education benefits with tuition assistance programs
- One week of paid time off at the end of the year, in addition to our standard paid time off policy.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM strategypricing strategyfeature-gatingconversion optimizationactivationB2B SaaSproduct lifecycle managementanalytical skillsbusiness acumen
Soft Skills
communicationcollaborationleadershipstrategic thinkingproblem-solvingorganizational skillsinsight generationtimelinesscreativityadaptability
Certifications
Bachelor's degreepre-employment screeningtraining or orientation courses