ThriveCart

Marketing Analyst – Marketing, Customer Analytics

ThriveCart

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Analyze performance across all marketing channels (paid media, affiliates, email, partnerships, content, and lifecycle campaigns).
  • Track and report on key marketing KPIs including CAC, ROAS, conversion rates, funnel performance, and campaign ROI.
  • Build dashboards and recurring reports that provide clear visibility into marketing effectiveness and trends.
  • Analyze customer acquisition, activation, engagement, retention, churn, and reactivation metrics.
  • Segment customers based on behavior, lifecycle stage, usage patterns, and value.
  • Identify opportunities to improve onboarding, lifecycle messaging, and long-term customer value (LTV).
  • Evaluate end-to-end customer journeys from first touch through purchase and repeat usage.
  • Identify drop-off points and conversion opportunities across landing pages, checkout flows, and post-purchase journeys.
  • Partner with marketing teams to support A/B testing and experimentation analysis.
  • Translate data into clear, actionable insights for non-technical stakeholders.
  • Present findings and recommendations to marketing leadership in a concise, commercially relevant manner.
  • Support strategic planning with forward-looking insights and trend analysis.
  • Work with marketing analytics tools, BI platforms, and data sources (e.g. GA4, CRM, attribution tools, ad platforms).
  • Ensure data accuracy, consistency, and reliable reporting across marketing systems.
  • Collaborate with data, product, and engineering teams where needed to improve data quality and tracking.

Requirements

  • 3+ years’ experience in marketing analytics, growth analytics, or customer analytics (SaaS or digital products preferred).
  • Experience in subscription-based or high-volume transactional SaaS businesses.
  • Familiarity with experimentation frameworks and A/B testing analysis.
  • Experience working in a remote, global organization.
  • Knowledge of affiliate or creator-driven marketing ecosystems.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing analyticsgrowth analyticscustomer analyticsA/B testingdata analysisKPI trackingdashboard buildingcustomer segmentationtrend analysisreporting
Soft skills
communicationcollaborationpresentationstrategic planninginsight translation