ThoughtSpot

Marketing

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals
• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories
• Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions
• Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning
• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging
• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners
• Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates
• Provide detailed post-campaign reporting and actionable insights to stakeholders
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes

Senior Field Marketing Manager