CRO Manager
Theo
full-time
Posted on:
Location Type: Remote
Location: Oregon • United States
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Salary
💰 $80,000 - $110,000 per year
About the role
- Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase CVRs
- Monitor and analyze website and digital campaign performance using web analytics tools and dashboards
- Conduct qualitative and quantitative research to identify user behavior, friction points, and other areas of improvement
- Build and execute A/B and multivariate tests to optimize website experiences, user flows and conversion funnels
- Collaborate with cross-functional teams, such as performance marketing, design, and development, to implement optimization strategies
- Provide actionable insights based on client and industry data to drive continuous improvement in business KPIs
- Stay up-to-date with industry trends, best practices, and emerging technologies in CRO
- Monitor impact of optimization efforts on KPIs, generate reports, and present findings to stakeholders that clearly outline test outcomes, impact, and next steps
Requirements
- Bachelor’s degree or comparable work experience
- 2-3 years of experience in CRO or similar role
- In-depth knowledge of web analytics tools (ex: Google Analytics and Hotjar) and hands-on experience with experimentation tools and platforms (ex: Optimizely, VWO etc.)
- Proficiency in A/B testing and optimization techniques and a strong understanding of conversion funnels, user journeys, and how they impact marketing performance
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Detail-oriented with an excellent track record for accuracy
- Ability to manage multiple tasks and meet deadlines
- Ability to work independently and collaboratively in a team environment
- Email CRO and testing a plus
Benefits
- Healthcare, Dental & Vision Insurance, Theo covers 75%
- Matching 401K - 100% up to 4%
- Unlimited PTO
- Maternity/Paternity benefits
- Remote work support
- Complementary supplemental insurance
- Unlimited volunteer time
- Charity matching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
conversion rate optimizationA/B testingmultivariate testingweb analyticsuser behavior analysisquantitative researchqualitative researchoptimization techniquesuser journeysmarketing performance
Soft Skills
analytical skillsproblem-solving skillswritten communicationverbal communicationdetail-orientedtime managementcollaborationindependence