Thea Pharma US

Director

• Act as thought partner for Sales, Marketing, Market Access, Medical, Supply Chain, and Finance teams to support cross-functional decision making
• Own ad-hoc analysis for Thea’s OTC product lines as well as legacy Rx products
• Provide strategic recommendations to brand teams based on relevant data and analysis to inform promotional priorities
• Lead annual brand planning analytics and research
• Translate business questions into analytical plans and provide actionable insights
• Develop sample optimization plans based on inventory and business needs
• Define KPIs needed to track the health of product performance and inform strategic recommendations
• Triangulate multiple data sources and competitive trends to understand risks and opportunities for the US business
• Seeks out alternative/creative ways of meeting an information need, considering new techniques to address business challenges.
• Proactively track product launch performance and recommend data-driven solutions
• Lead qualitative and quantitative primary market research projects from end to end to understand HCP/patient preferences, behaviors, and trends related to the eye care market
• Partner with cross functional teams (sales, marketing, medical) to guide research efforts and align with current strategies
• Summarize results into comprehensive presentations to senior leadership to translate research findings into effective strategies
• Develop short‐term and long‐term product and market forecasts for OTC products, based upon sound assumptions, and present recommendation to stakeholders within the organization
• Evaluate and produce various forecast scenarios to account for variability in assumptions
• Ensure strong alignment on forecast assumptions and results with supply chain, finance, and marketing teams
• Develop commercial assessments, forecasts, cost/benefit analysis, cash flow models to evaluate pipeline assets as well as corporate development and acquisition opportunities

Director, Insights and Analytics