The Vitamin Shoppe

Director, Visual Merchandising

The Vitamin Shoppe

full-time

Posted on:

Location Type: Office

Location: New Jersey • United States

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Job Level

Lead

About the role

  • Define, design, and implement a comprehensive visual merchandising strategy aligned to brand standards and business objectives
  • Lead a national “retailtainment” approach that enhances the in-store experience while connecting to digital and omni-channel initiatives
  • Develop brand-appropriate visual merchandising direction that supports product storytelling, category priorities, and commercial goals
  • Create visually compelling, customer-centric displays that drive engagement and conversion
  • Establish and maintain standards for in-store presentation, including feature areas, endcaps, and front-of-store opportunities
  • Identify and communicate key product and promotional messages to ensure a clear and consistent customer experience
  • Ensure visual merchandising standards are consistently executed across all locations and the entire organization
  • Develop seasonal pre-plans that clearly communicate visual merchandising strategies to Merchandising and Planning partners
  • Guide floor feature strategies to highlight key products, launches, and promotional priorities
  • Partner closely with Merchandising and Planning teams to optimize assortment and maximize visual presentation
  • Collaborate with Marketing and Store Operations to ensure alignment between campaigns, product launches, and in-store execution
  • Evaluate visual merchandising effectiveness and identify opportunities to enhance the customer experience and drive sales for the entire platform.
  • Stay informed on industry trends and competitive practices to continuously evolve visual merchandising strategies
  • Test and implement new concepts to improve store experience and visual impact
  • Lead, coach, and develop a team of direct reports, fostering strong performance, accountability, and professional growth
  • Set clear priorities and direction for the visual merchandising function, ensuring alignment with broader business objectives
  • Build a collaborative, high-performing team environment that partners effectively across functions.

Requirements

  • Bachelor’s degree in Merchandising, Marketing, Business, or a related field
  • 8–10+ years of progressive experience in visual merchandising, with demonstrated leadership at a multi-store or national level
  • Proven ability to develop and execute visual merchandising strategies that drive sales and enhance the customer experience
  • Strong understanding of retail merchandising principles, including planograms, product flow, and in-store presentation standards
  • Experience partnering cross-functionally with Merchandising, Planning, Marketing, and Store Operations teams
  • Demonstrated ability to influence stakeholders and drive alignment in a matrixed organization
  • Strong analytical and problem-solving skills, with the ability to translate insights into actionable recommendations
  • Excellent communication and presentation skills, with the ability to clearly articulate strategies and concepts.
Benefits
  • Equal Opportunity Employer
  • Health Enthusiast treatment with dignity and respect
  • Strong performance and professional growth opportunities
  • Competitive wages and benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
visual merchandisingretail merchandisingplanogramsproduct flowin-store presentation standardsmerchandising strategiescustomer experience enhancementseasonal pre-planspromotional strategiesanalytical skills
Soft Skills
leadershipcollaborationcommunicationproblem-solvinginfluencing stakeholdersteam developmentaccountabilitystrategic thinkingperformance managementcross-functional partnership
Certifications
Bachelor’s degree in MerchandisingBachelor’s degree in MarketingBachelor’s degree in Business