The Vitamin Shoppe

Director of Growth – Digital Performance Media

The Vitamin Shoppe

full-time

Posted on:

Location Type: Office

Location: Secaucus • New Jersey • United States

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Job Level

Lead

About the role

  • Develop and lead the performance marketing strategy
  • Oversee all paid media channels
  • Manage the media budget and resources
  • Collaborate with creative and brand teams
  • Optimize the performance marketing funnel

Requirements

  • 8+ years of digital performance marketing experience
  • 5+ years in a leadership role
  • Proficiency in Google Ads, Meta Ads Manager, DSPs
  • Mastery of performance media metrics (CAC, ROAS, LTV, AOV, CVR)
  • Strong verbal and written communication skills
  • Client side and agency experience required
Benefits
  • Equal Opportunity Employer
  • Comprehensive performance marketing strategy
  • Performance media management
  • Lead and manage a team
  • Ownership of multimillion-dollar media budget
  • Regular performance reports and strategic insights

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital performance marketingGoogle AdsMeta Ads ManagerDSPsperformance media metricsCACROASLTVAOVCVR
Soft skills
leadershipcommunication