The Telegraph

CRO Manager

The Telegraph

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities
  • Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour
  • Set up, run and assess the performance of onste tests across all the acquisition journeys
  • Be the expert and manage the acquisition content management systems
  • Be the “glue” between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy and thoroughly tested post-launch
  • Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint
  • Specifying the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post test with observations and actionable recommendations
  • Be the Conversion team's go-to person for data insights and the expert in using reporting tools.
  • Work hand-in-hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots

Requirements

  • High level of data literacy and demonstrable analysis skills
  • Strong stakeholder management skills
  • Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
  • Excellent communicator both written and verbal
  • Highly proficient using Microsoft Excel & Google Suite Products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisconversion performance assessmentA/B testingtracking requirements specificationreportingcustomer behaviour analysisengagement insights analysisdata insightsperformance assessment
Soft Skills
stakeholder managementcommunicationteam collaborationproblem-solvingattention to detail