The Spice & Tea Exchange®

Director, E-Commerce – Digital Experience

The Spice & Tea Exchange®

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead the complete transformation and ongoing optimization of The Spice & Tea Exchange® digital commerce ecosystem.
  • Oversee both front-end and back-end website performance, ensuring the online experience drives measurable growth.
  • Own and execute the end-to-end e-commerce strategy, including B2C and franchisee ordering workflows.
  • Serve as the internal subject matter expert on Shopify and related platforms, overseeing architecture and performance.
  • Establish a clear digital growth roadmap with defined KPIs and ROI benchmarks.
  • Show strong leadership in Shopify functionalities and plug-in integrations.
  • Ensure enhancements improve website conversion, retention, and brand storytelling.
  • Oversee back-end functionality including product setup, inventory visibility, and ordering logic.
  • Leverage AI tools to analyze customer buying trends and improve personalization.
  • Own the setup and management of TikTok Shop and align with marketing strategies.
  • Design and implement omnichannel strategies that align e-commerce and franchise stores.

Requirements

  • 7-10+ years in E-Commerce, digital product management, or web development leadership
  • Deep hands-on experience with Shopify and integrated E-Commerce tools
  • Strong understanding of front-end UX/UI and back-end systems.
  • Proven success in driving E-Commerce growth with clear ROI accountability
  • Experience working within a franchise or multi-unit retail system strongly preferred
  • Analytical mindset paired with creative problem-solving
  • Strong communication and leadership skills
Benefits
  • 401(k)
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Vision insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
E-Commercedigital product managementweb developmentShopifyUX/UIback-end systemsAI toolsomnichannel strategiesB2Cfranchisee ordering workflows
Soft Skills
leadershipcommunicationanalytical mindsetcreative problem-solving