The Spice & Tea Exchange®

Ecommerce

• Lead the complete transformation and ongoing optimization of The Spice & Tea Exchange® digital commerce ecosystem.
• Oversee both front-end and back-end website performance, ensuring the online experience drives measurable growth.
• Own and execute the end-to-end e-commerce strategy, including B2C and franchisee ordering workflows.
• Serve as the internal subject matter expert on Shopify and related platforms, overseeing architecture and performance.
• Establish a clear digital growth roadmap with defined KPIs and ROI benchmarks.
• Show strong leadership in Shopify functionalities and plug-in integrations.
• Ensure enhancements improve website conversion, retention, and brand storytelling.
• Oversee back-end functionality including product setup, inventory visibility, and ordering logic.
• Leverage AI tools to analyze customer buying trends and improve personalization.
• Own the setup and management of TikTok Shop and align with marketing strategies.
• Design and implement omnichannel strategies that align e-commerce and franchise stores.

Director, E-Commerce – Digital Experience