The Specialist Works

Director

• Plan and clearly communicate cross-channel digital media strategies across CTV, online video, display, digital audio, paid social and partnerships. Ensure these plans clearly deliver on campaign objectives and can be carried seamlessly into activation. Oversee that activation, inform inflight optimization choices and proactively build delivery insights into future planning recommendations.
• Lead the integration of digital media into broader ATL and communications strategies.
• Act as senior client contact and escalation point for key accounts.
• Confidently identify actionable insights across campaign activation, build and present PCA’s ad use that insight to inform future plans.
• Independently manage and grow GP through client and product development.
• Own forecasting and reporting across agreed clients and channels, overseeing bookings and financial performance.
• Help define the agency digital planning approach, building solutions that better meet EB needs and shaping strategy, activation processes, and team development.
• Embed agreed planning principles and best practice across the team.
• Lead the online video, display and digital audio team in partnership with the Head of Digital, ensuring consistently high standards in planning are translating through to equally strong activation, reporting, and campaign performance.
• Lead supplier relationships across CTV, online video, online display, digital audio and Tiktok and use these relationship to innovate and better service the needs for Entrepreneurial Brands.
• Play a leading role in new business and pitches, progressing to senior digital activation lead with minimal Head of Department input.
• Alongside your Head of Department, work in partnership with the Commercial & trading team on client proposals, scope of work, and SLAs, supplier agreements and trading relationship.
• Contribute to group-wide tools, frameworks and initiatives.

Digital Planning Director

People Operations

• Provide clear, professional People advice across the employee lifecycle.
• Managing employee relations matters, recruitment and supporting wellbeing and family-friendly practices.
• Acting as a trusted advisor to managers to ensure that policies are applied consistently and in line with UK employment legislation.

Digital Planning Director

People Advisor