The Spark Group

General

• Digital campaign planning, execution, and management for a wide range of clients
• Deliver strategic data-based campaign optimizations
• Benchmark, measure, and report campaign success
• Uncover actionable insights regarding audiences, ad creative, platforms, etc.
• Manage multiple ongoing projects and deadlines

Senior Paid Digital Strategist

• Lead clients’ paid digital media efforts across various campaigns and initiatives to drive efficient results
• Direct the development and execution of multi-channel digital media strategies, working with internal teams to ensure marketing strategies are integrated
• Accountable for digital plan output timeliness, accuracy, scope, and overall excellence
• Present and communicate media & social strategies, plans, and executions to client partners
• Accountable for media pacing and budget with assistance from Senior Digital Analyst
• Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support team, and to client and internal marketing goals
• Responsible for managing a high-performing team, including individual development, performance management, training, development, and mentorship
• Participate in new business pitches and development as needed

Senior Paid Digital Strategist

Head of Digital Media