Head of Digital Media

The Spark Group

Head of Digital Media managing and executing digital campaigns for The Spark Group, a digital marketing agency. Leading a team of analysts and strategists to drive client success across channels.

Posted 6/24/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead clients’ paid digital media efforts across various campaigns and initiatives to drive efficient results
Direct the development and execution of multi-channel digital media strategies, working with internal teams to ensure marketing strategies are integrated
Accountable for digital plan output timeliness, accuracy, scope, and overall excellence
Present and communicate media & social strategies, plans, and executions to client partners
Accountable for media pacing and budget with assistance from Senior Digital Analyst
Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support team, and to client and internal marketing goals
Responsible for managing a high-performing team, including individual development, performance management, training, development, and mentorship
Participate in new business pitches and development as needed

Requirements

What you’ll need

Bachelor's Degree required OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree
8 or more years of related experience in a marketing, advertising and/or communications function, to include at least 6 years of experience in one or more of the following areas: social marketing, search marketing, email marketing, or full digital campaign management
Demonstrated ability to manage and lead a comprehensive paid media plan across multiple digital touchpoints
Ecommerce industry experience is a plus
4 or more years of people leadership experience in building, managing, and/or developing teams required

Benefits

Comp & perks

Health & 401K Benefits
Open Paid Time Off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital media strategiesanalyticsmeasurement toolspaid media planningsocial marketingsearch marketingemail marketingdigital campaign managementbudget managementperformance management

Soft Skills

leadershipteam managementcommunicationmentorshiptrainingdevelopmentpresentation skillsclient relationship managementstrategic thinkingcollaboration