The Sales Factory

Sales

• Design and deliver new hire onboarding for BDRs, AMs, AEs, and other roles as required, building training content from net new when no existing material exists
• Coach current reps through call reviews, email audits, and performance data, developing individualized plans for those who need additional support
• Build and maintain a BDR skills progression framework with defined milestones, competency thresholds, and promotion criteria
• Manage training content within the LMS and maintain performance tracking systems in Airtable and HubSpot
• Update training and coaching materials quickly as new processes roll out, campaigns change, or business needs shift
• Develop sales performance scorecards, evaluate training ROI, and bring data-backed recommendations to leadership

Sales Trainer

Account Executive

• Own a defined book of business and pipeline, driving new logo acquisition and growing revenue within existing advertiser accounts
• Develop and execute account plans for mid-market and enterprise brands and agency holding group partners
• Build strong relationships across the buying committee — brand, media, performance, and procurement stakeholders
• Lead consultative discovery to understand client marketing objectives, audience strategies, and measurement priorities
• Craft and present tailored advertising proposals — including custom integrations, programmatic packages, and sponsorships — aligned to client goals
• Translate audience insights, reach metrics, and attribution data into compelling sales narratives
• Negotiate deals and close agreements with discipline, managing pricing, added value, and make-goods within defined parameters
• Collaborate with internal teams — editorial, marketing, ad ops, and analytics — to deliver against campaign commitments and renewal targets
• Manage pipeline accurately in CRM and provide reliable revenue forecasts to sales leadership
• Represent the brand at industry events, upfronts, and client entertainment as needed

Sales Trainer

Sales Executive – Advertising