Demand Generation Manager

The Sales Factory

Demand Generation Manager executing data-driven marketing campaigns for a leading outsourced sales organization. Focusing on pipeline generation and revenue growth through multi-channel strategies.

Posted 7/29/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and growth marketing, with a strong focus on executing integrated campaigns across various channels. Proficient in utilizing marketing automation tools and analytics to optimize performance and drive measurable results.

Highest-signal resume keywords

B2B Demand GenerationCampaign Performance AnalysisPaid Media ManagementMarketing Automation (HubSpot)Lead Generation and Nurturing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyCampaign ManagementEmail Marketing OptimizationConversion Rate OptimizationData Analysis and Reporting

Soft Skills

Project ManagementCommunication SkillsAnalytical Thinking

Tools & Technologies

LinkedIn AdsGoogle AdsHubSpotCRM Reporting

Industry Keywords

SaaS MarketingDigital MarketingLifecycle MarketingPipeline GrowthEmerging Marketing Trends

About the role

Key responsibilities & impact

Develop and execute TSF's demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth.
Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.
Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.
Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives.
Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.

Requirements

What you’ll need

5+ years of experience in B2B demand generation, growth marketing, or digital marketing.
Proven experience building and executing successful demand generation campaigns that drive measurable pipeline growth.
Experience marketing SaaS, technology, or other B2B solutions.
Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
Strong experience with HubSpot or a comparable marketing automation platform.
Experience measuring campaign performance using marketing analytics and CRM reporting.
Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.
Highly analytical with the ability to translate data into actionable insights.
Excellent project management and communication skills.
Comfortable working independently in a fast-paced, high-growth environment.

Benefits

Comp & perks

Comprehensive health benefits
Generous paid time off
Company holidays
Flexibility of a fully remote work environment