Facilitate Go-to-Market Processes: Lead development and execution of GTM learning strategies, ensuring alignment, documentation, and market readiness across teams.
Cross-Functional Collaboration: Partner with Product, Marketing, Finance, RevOps, Sales, and CX to align messaging, GTM motions, and delivery of enablement resources.
Performance Metrics: Define and track KPIs to measure GTM effectiveness and drive continuous improvement.
Market Insights: Monitor market trends, competitors, and customer needs to inform strategy and guide GTM planning across key stakeholders.
Change Management: Lead adoption of new processes and tools using ADKAR, partnering with Sales and CX Enablement teams.
Team Leadership: Manage and develop the GTM Enablement team, aligning priorities to support Sales and Customer Experience outcomes.

Requirements

Bachelor’s in Business, Marketing, Education, or related field; MBA preferred.
5–7+ years in GTM strategy, RevOps, or enablement, with a track record of leading cross-functional initiatives.
Strong leadership and interpersonal skills with the ability to influence stakeholders at all levels.
Data-driven with experience in performance metrics; ability to turn insights into action (CRM experience like Salesforce or Gainsight preferred).
Proven ability to manage multiple priorities in a fast-paced environment.
Excellent verbal and written communication skills; able to clearly and persuasively present complex ideas.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

GTM strategyperformance metricsdata-driven decision makingcross-functional initiativeschange managementADKAR

Soft Skills

leadershipinterpersonal skillsinfluencecommunicationability to manage multiple priorities

Certifications

Bachelor’s in BusinessBachelor’s in MarketingBachelor’s in EducationMBA