The Quality Group

Senior Commercial Manager B2B – Go-To-Market, Expansion

The Quality Group

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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Job Level

Senior

Tech Stack

Go

About the role

  • You implement the B2B expansion roadmap for Germany
  • You are responsible for the end-to-end readiness of new B2B customers – from approval to go-live
  • You manage and develop the Channel Activity Masterplan (CAMP) across all B2B channels
  • You translate portfolio priorities into concrete NOI, distribution and sales targets
  • You analyze performance KPIs, identify gaps and derive effective measures
  • You ensure consistent implementation of sales fundamentals – assortment, pricing, promotions and merchandising
  • You act as the single point of contact for the German B2B business and manage day-to-day operations
  • You share best practices and scale successful execution approaches internationally

Requirements

  • Minimum of 7 years' experience in the FMCG industry, preferably in the food, beverage or lifestyle sectors
  • Proven track record in marketing, sales or commercial roles with a clear B2B focus
  • Experience with go-to-market processes, sales management or channel management
  • Entrepreneurial mindset, solution-oriented and takes ownership
  • Strong communication skills and professional stakeholder management
  • KPI-driven with strong analytical skills
  • Comfortable working in a dynamic, high-growth environment
  • Willingness to travel, approximately 60% across Germany including Hamburg and the HQ
  • Business-fluent in German and English
Benefits
  • Attractive employee discounts on ESN & more products
  • Flexible working hours & remote work options
  • Subsidies for mobility & fitness (e.g., Wellpass, Deutschlandticket)
  • Company pension scheme
  • Workation options and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B expansionsales managementchannel managementgo-to-market processesperformance KPIsdata analysismerchandisingpricing strategypromotions strategyNOI targets
Soft Skills
entrepreneurial mindsetsolution-orientedownershipstrong communicationstakeholder managementanalytical skillsadaptabilitycollaborationbest practices sharinginternational execution