The Quality Group

Go-To-Market Commercial Manager – Germany

The Quality Group

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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Job Level

SeniorLead

Tech Stack

Go

About the role

  • You implement the B2B expansion roadmap for Germany
  • You are responsible for the end-to-end readiness of new B2B customers — from approval to go-live
  • You manage and develop the Channel Activity Masterplan (CAMP) across all B2B channels
  • You translate portfolio priorities into concrete NOI, distribution, and sales targets
  • You analyze performance KPIs, identify gaps, and derive effective actions
  • You ensure consistent execution of sales fundamentals — assortment, pricing, promotions, and merchandising
  • You act as the single point of contact for the German B2B business and manage day-to-day operations
  • You share best practices and scale successful execution approaches internationally

Requirements

  • You have at least 7 years' experience in the FMCG sector, ideally in food, beverage, or lifestyle
  • You have a proven track record in marketing, sales, or commercial roles with a clear B2B focus
  • You bring experience in go-to-market processes, sales steering, or channel management
  • You think entrepreneurially, act in a solution-oriented way, and take ownership
  • You demonstrate strong communication skills and professional stakeholder management
  • You are KPI-driven and possess strong analytical skills
  • You are comfortable in a dynamic, high-growth environment
  • You are willing to travel, approximately 60% across Germany including Hamburg and the HQ
  • You are fluent in German and English (business fluent)
Benefits
  • Attractive employee discounts on ESN & more products
  • Flexible working hours & remote work options
  • Subsidies for mobility & fitness (e.g., Wellpass, Deutschlandticket)
  • Company pension scheme
  • Workation options and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B expansionperformance KPIssales fundamentalsgo-to-market processessales steeringchannel managementanalytical skillsmarketingcommercial rolesNOI targets
Soft Skills
entrepreneurial thinkingsolution-orientedownershipstrong communicationstakeholder managementKPI-drivenadaptabilitydynamic environmentbest practices sharinginternational execution