The Premier League

Data Analyst

• Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
• Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
• Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.
• Analyse marketing campaigns across Organic and Paid channels, measuring effectiveness and identifying optimisation opportunities.
• Develop audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.
• Develop attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
• Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
• Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.
• Support development of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
• Deliver insights and reporting to support commercial partnerships.
• Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
• Champion the use and value of data-informed insights throughout the business.

Digital Data Analyst – Fan & Marketing