The Premier League

Digital Data Analyst – Fan & Marketing

The Premier League

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Manual Apply

Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
  • Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
  • Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.
  • Analyse marketing campaigns across Organic and Paid channels, measuring effectiveness and identifying optimisation opportunities.
  • Develop audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.
  • Develop attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
  • Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
  • Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.
  • Support development of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
  • Deliver insights and reporting to support commercial partnerships.
  • Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
  • Champion the use and value of data-informed insights throughout the business.

Requirements

  • Strong affinity for digital data and analytics.
  • Experience in audience analysis, segmentation, and marketing analytics.
  • Experience using the Adobe Experience Platform, including Adobe RT-CDP and Customer Journey Analytics (CJA), or similar CRM platforms.
  • Working knowledge of SQL for querying and manipulating data.
  • Experience measuring and optimising marketing campaign performance (organic and paid).
  • Understanding of attribution modelling and ability to apply it to multi-channel campaigns.
  • High attention to detail and a structured, methodical approach to problem solving.
  • Excellent organisational and time-management skills.
  • Comfortable working independently and as part of a wider team.
  • Able to manage multiple projects and deliver to tight deadlines.
  • Positive, proactive attitude and strong communication skills.