The Potato Page

Marketing

• - Lead and deliver Big Potato’s US retail marketing activity, with a focus on supporting and growing the 6 key retail areas in North America.
• - Work with the Head of Marketing to drive the strategy, planning and execution of marketing support across 6 key retail areas in North America, ensuring each receives the right level of attention, tailored support and activity throughout the year.
• - Develop tailored marketing support plans and toolkits for key accounts.
• - Take ownership of building and maintaining a clear level of support for all North American independent customers, including regular communication and access to key marketing assets, making sure they consistently feel looked after.
• - Conduct annual retail audits, visiting key stores to assess the retail landscape, understand how Big Potato shows up in-store and identify opportunities for improvement.
• - Assist in the planning and execution of sales-focused events (e.g. trade shows) to ensure a strong, consistent brand presence.
• - Use and build our own case studies to help us demonstrate to retailers how we’ve shown up in other accounts / markets.
• - Track and report on the performance of US retail activations, using insights to shape future plans.
• - Work alongside the Senior Marketing Manager to lead marketing campaigns from a US point of view across key occasions (such as Summer Travel and Thanksgiving) and priority games – driving the creative vision, planning and execution from start to finish.
• - Localise and adapt global campaign ideas for the US market, ensuring that messaging, visuals and channels feel native to US players and retailers.
• - Identify and engage potential US brand partners that align with Big Potato’s values and audience.
• - Manage the execution of US partnerships, serving as the primary day-to-day contact and overseeing activations from brief through to wrap-up.
• - Own communication with, and the sending out of games to, board game cafés across the US.
• - Evaluate partnership success, providing clear insights and recommendations for future collaborations.

US Trade Marketing Manager