The PCA Companies

Platform Media Specialist, Amazon PPC Specialist

The PCA Companies

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $70,000 - $80,000 per year

Job Level

Junior

About the role

  • Manage PPC campaigns for a portfolio of Health & Beauty brands on Amazon, Walmart and emerging marketplaces
  • Maintaining and optimizing campaigns to improve overall performance against predetermined benchmarks on an ongoing basis.
  • Daily monitoring and making campaign optimizations, using advanced analytics and software automation
  • Professionally and efficiently present results to clients and internal stakeholders on a bi-weekly, monthly and quarterly basis
  • Support in creation and delivery of effective media plans as it relates to paid search directly on the platform, working closely with the greater marketing team to strategize growth by brand.

Requirements

  • Bachelor's Degree or Equivalent Experience
  • Minimum of 1-2 years of Pay Per Click Marketplace Advertising experience on Amazon and Walmart.com
  • In depth understanding of marketplace systems such as Amazon Seller Central, Amazon Vendor Central, Walmart Seller Center, etc.
  • Comfortable working with 3rd party automation systems such as Xnurta, to optimize campaigns at scale
  • Strong keyword research skills and ability to use tools such as Helium10, JungleScout, Pacvue, etc., effectively
  • Proven ability to understand high-level brand goals and how they translate into paid media strategy when applied via online technologies
  • Process-oriented, with the ability to juggle many tasks at one time.
  • Time management skills are critical
  • Ability to effectively communicate processes and tactics to Manager & leadership, brand partners, peers, and junior members of the team that might be brought on board in the future
  • Excellent writing and communication skills
  • Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Pay Per Click AdvertisingKeyword ResearchCampaign OptimizationData AnalysisMedia PlanningPerformance BenchmarkingAnalyticsAutomationQuantitative AnalysisQualitative Analysis
Soft Skills
Time ManagementCommunicationPresentation SkillsProcess OrientationOrganizational SkillsInterpersonal SkillsTeam CollaborationTask ManagementStrategic ThinkingAdaptability
Certifications
Bachelor's Degree