Lead the Revenue-Driven Testing Agenda: Design, execute, and analyze a rigorous experimentation roadmap (including A/B testing, incrementality testing, and geo-based experiments).
Establish the Commerce Measurement Framework: Develop a robust, end-to-end measurement framework specifically tailored for the affiliate and e-commerce funnel.
Conduct deep-dive analyses using advanced statistical methods (e.g., synthetic control, predictive modeling).
Monitor the accuracy of all marketing and media data. Write expert-level SQL to pipeline, transform, and analyze big data sets in Google BigQuery.
Conduct analysis to determine which surfaces, messages, and creative elements are most impactful for driving transactions.
Build compelling data visualizations (using Looker, Mode, Hex).
Be the data partner for Marketing, Finance, Commerce and Product teams.
Advance our understanding of the customer journey, monitoring key e-commerce/affiliate KPIs such as ROAS, CAC efficiency, and purchase conversion rates.

Requirements

3+ years experience in an analytical role.
Advanced proficiency in SQL and familiarity with big data warehouses such as Google BigQuery.
3+ years of experience presenting insights to team members and company partners.
1+ years of experience with data visualization tools such as Mode, Tableau, or Looker.
1+ years of experience with A/B testing and experimentation design.
5+ years of progressive experience in a quantitative analytical role (Marketing Analytics, Growth Analytics, or Marketing Science) preferred.
1+ years of experience optimizing a transactional or e-commerce-driven business model (e.g., affiliate, retail, marketplace) preferred.
Proficiency in Python or R preferred.
1+ years of experience with advanced marketing measurement techniques such as Incrementality Testing, Media Mix Modeling (MMM), or Causal Inference preferred.
Familiarity with marketing platforms (e.g., Google Ads, Meta) preferred.
1+ years of experience using predictive analytics (e.g., LTV modeling, audience clustering) for campaign targeting and optimization preferred.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLA/B testingincrementality testingpredictive modelingdata visualizationPythonRmedia mix modelingcausal inferencepredictive analytics

Soft Skills

analytical skillspresentation skillscollaborationcommunication