Digital Content Specialist
The Nature Conservancy
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $68,000 - $90,780 per year
About the role
- Create engaging written and visual content—including copy, graphics, videos, GIFs, and curated photography—for both quick-turnaround projects and larger campaigns.
- Develop and manage multimedia story packages and content for TNC New York’s website, social media channels, email campaigns, and newsletters, aligned with the team’s editorial calendar.
- Produce compelling monthly and quarterly newsletters that drive audience engagement.
- Translate complex conservation topics into clear, engaging content tailored to target audiences.
- Apply editing skills and digital best practices to optimize content for social and digital platforms while maintaining brand consistency.
- Use analytics to evaluate user experience across digital channels and touchpoints and make data-informed recommendations.
- Assist with video ideation, scripting, recording and editing, and coordinate outsourcing when needed.
- Help maintain the editorial calendar and project management systems to track progress, analyze results, and support team collaboration.
- Recommend creative, technical, and channel-specific strategies to improve audience reach and advance conservation goals.
- Create and distribute social media content for various TNC voices, including internal teams and key executives; support live content creation during events, field visits, and milestone moments.
- Travel occasionally to capture video, audio, and photo content in the field and at key events, including outdoor shoots and in-person retreats.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree in related field and 5 years’ related experience or equivalent combination of education and experience.
- Experience cultivating and managing client/customer relationships.
- Experience writing, editing and proofreading.
- Experience organizing and coordinating multiple projects.
- Experience conceiving stories that creatively and convincingly reach various audiences.
- Experience developing social-first and people-first content and multimedia content packages.
- Experience fact checking.
- Experience meeting deadlines.
- Experience in multi-channel digital and social media work, including the development and execution of audience journeys.
- Experience in CMS, SEO, SEM and Google Analytics/web traffic metrics.
- A creative background with experience in digital design and creating social media videos.
- Experience using photo and video editing software and design products such as Canva, InDesign, Photoshop, or Adobe Premier Pro.
- Experience writing short and long-form content.
- Solid knowledge of best practices across digital and social media platforms for reaching consumer or donor audiences.
- Demonstrated experience developing and managing digital campaigns.
- Strong communications skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment.
- Experience managing a budget, including external agencies and freelancers.
- Experience using data analytics to inform decisions and strategies.
- Experience leading in a team-based environment with internal and/or external partners.
- Multi-lingual skills appreciated.
- Multi-cultural experience preferred.
- Knowledge and application of current and evolving trends in marketing.
Benefits
- Health care benefits
- Flexible spending accounts
- 401(k) plan with an 8% employer match
- Parental leave
- Accrued paid time off
- Life insurance
- Disability coverage
- Employee assistance program
- Other life and work well-being benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
writingeditingproofreadingcontent developmentdigital designvideo editingfact checkingSEOSEManalytics
Soft Skills
communicationcollaborationproject managementcreativityaudience engagementrelationship managementdeadline managementteam leadershiporganizational skillsmultilingual skills