The Motley Fool

Contract Growth Marketing Manager

The Motley Fool

contract

Posted on:

Location Type: Remote

Location: Australia

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Salary

💰 A$100,000 - A$125,000 per year

About the role

  • As a contract Marketing Manager, you will operate as a strategic individual contributor focused on delivering measurable, project-based impact across acquisition, conversion, and lifecycle marketing.
  • Execute and optimise paid acquisition initiatives:
  • Plan, launch, and optimise paid campaigns across Google Ads, Meta, and emerging channels.
  • Manage targeting, creative and landing page briefs, budgets, bidding, pacing, and performance optimisation.
  • Implement structured testing across audiences, creative, offers, and funnel steps to improve CAC, ROAS, and LTV outcomes.
  • Enhance measurement and tracking infrastructure:
  • Define marketing tracking requirements in partnership with data and engineering teams across GA4, Google Tag Manager, and Segment.
  • Validate pixels, tags, and CAPI implementations prior to launch to ensure reliable attribution.
  • Develop and maintain reporting that connects marketing activity to business outcomes, surfacing actionable insights and identifying data inconsistencies.
  • Drive conversion rate optimisation (CRO) execution:
  • Execute against a prioritised experimentation roadmap across landing pages and key funnel steps.
  • Design, run, and analyse A/B tests with statistical discipline and clear learning objectives.
  • Collaborate cross-functionally to implement data-backed improvements efficiently and safely.
  • Support lifecycle marketing performance improvements:
  • Partner with email, editorial, and product stakeholders to improve lead nurturing, conversion, and upgrade performance.
  • Apply a measurement-first approach to ensure campaigns are attributable, optimised, and continuously improving.

Requirements

  • 5+ years of experience in performance marketing, growth marketing, or a similar role with hands-on ownership of paid acquisition campaigns.
  • Strong experience managing Google Ads and Meta Ads campaigns across planning, execution, optimisation, and testing.
  • Proficiency with GA4 and Google Tag Manager, including validating tracking and briefing technical teams on instrumentation requirements.
  • Demonstrated ability to use data to drive decisions (cohort and funnel analysis, basic statistics, and translating insights into action).
  • Proven success improving conversion rates through structured experimentation and landing page optimisation.
  • Clear communication skills and the ability to collaborate cross-functionally with writers, designers, developers, data teams, and business stakeholders.
  • Comfort working in a small, entrepreneurial environment with a bias toward action and learning.
  • Nice to haves:
  • Experience in subscription, membership, or direct-response businesses (financial services experience is a plus).
  • Familiarity with Segment and event tracking taxonomies.
  • Understanding of server-side tagging concepts (CAPI, Enhanced Conversions).
  • Experience managing budgets, performance targets, and/or working with agencies.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingpaid acquisition campaignsconversion rate optimisationA/B testingcohort analysisfunnel analysisdata-driven decision makingbudget managementstatistical analysis
Soft Skills
clear communicationcollaborationcross-functional teamworkentrepreneurial mindsetaction-orientedlearning agility