The Motley Fool

Direct Response Marketer

The Motley Fool

full-time

Posted on:

Location Type: Remote

Location: Alabama • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $120,000 per year

About the role

  • Developing Big Ideas for our marketing campaigns; working with the investment team on the strategy, and with the creative and product teams on the implementation.
  • Generating fresh concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from first draft through launch-ready execution.
  • Collaborating with designers and fellow copywriters to provide constructive feedback on all creative content before live testing.
  • Testing new variations on control creative to keep it performing at maximum levels. Relentlessly.
  • Proactively identifying opportunities throughout the funnel (email, ads, landing pages, order pages, upsells, etc.) and taking action to improve conversion and member experience.
  • Researching individual stocks, macro-economic and country related themes, and consumer trends, and investor psychology
  • Using performance learnings and feedback loops to improve current and future campaigns.
  • Contributing to the creative needs of multiple channels including Video Sales Letters, emails, display ads, text placements, landing pages, order pages, microsites... and others we haven’t thought of yet because you don’t work here yet.

Requirements

  • You’re naturally curious—you’ll need to be able to research and write about topics you previously knew almost nothing about.
  • You love financial markets—your job is to turn every day news from financial markets into compelling stories that inspire people to act.
  • You’re empathetic—in order to inspire a person to act, you need to be able to see the world through their eyes—and understand what motivates them.
  • You are comfortable using AI tools to accelerate and enhance your copywriting.
  • You’re highly performance-focused: you love winning, you’re motivated by results, and you’re persistent about improving what’s not working.
  • You’re data fluent: you can interpret performance signals, seek feedback, and use learnings to sharpen your next round of ideas.
  • You proactively find opportunities rather than waiting for someone to point them out.
  • You enjoy working as part of a team.
Benefits
  • Flexible, remote work environment (*see our open states above)
  • No “vacation policy” (not to be confused with a “No vacation” policy)
  • Generous fully-paid parental leave
  • $1,000 annually to invest in stocks of your choice
  • Super low premiums for medical, dental, and vision coverage
  • Comprehensive compensation package, including company equity

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingconcept developmentcampaign executionperformance analysiscreative feedbackresearchdata interpretationconversion optimizationstorytellingmarket analysis
Soft skills
curiosityempathyteam collaborationperformance focusmotivationpersistenceproactivitycommunicationadaptabilitycreativity