The Jed Foundation (JED)

CRO Digital Strategist

The Jed Foundation (JED)

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $80,000 - $115,000 per year

About the role

  • Own the performance and optimization of fundraising pages, donation forms, and key conversion paths on JED’s website.
  • Build and maintain a conversion optimization roadmap, including A/B testing, UX/UI enhancements, and content/presentation experiments.
  • Use analytics, heatmapping, and user behavior data to identify friction points and opportunities to lift conversion rates.
  • Collaborate with marketing, development and product teams to ensure all digital assets align with best-practice CRO principles and brand guidelines.
  • Support Marketing’s efforts to maintain brand identity, ensuring brand integrity and consistency across JED’s website.
  • Partner with Marketing and Development to design landing pages for seasonal campaigns.
  • Support paid media and email/SMS campaigns by developing campaign-specific conversion experiences and performance tracking.
  • Define, track, and report on key funnel metrics (conversion rates, form completion rates, etc.) and present insights to leadership.
  • Evaluate new tools and technologies to improve supporter experience and platform performance.

Requirements

  • 5+ years’ experience in digital product management, CRO, or UX optimization
  • Proven track record of improving qualified leads and conversion rates
  • Hands-on experience with A/B and multivariate testing tools (e.g. VWO)
  • Strong analytical skills with proficiency in Google Analytics and data visualization tools
  • Familiarity with fundraising platforms (Fundraise Up preferred) and CRM systems (Salesforce and Campaign Monitor a plus)
  • Experience collaborating with cross-functional teams including design, development, and marketing
  • Strong understanding of UX/UI best practices, mobile-first design, and accessibility standards
  • Mission-driven mindset with passion for improving mental health and saving lives.
Benefits
  • Job Benefits not specified in detail.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion rate optimizationA/B testingmultivariate testinganalyticsheatmappinguser behavior analysisdata visualizationUX/UI designmobile-first designaccessibility standards
Soft Skills
collaborationanalytical skillscommunicationmission-driven mindsetpassion for mental health