The Jed Foundation (JED)

Conversion Rate Optimizer

• Own the performance and optimization of fundraising pages, donation forms, and key conversion paths on JED’s website.
• Build and maintain a conversion optimization roadmap, including A/B testing, UX/UI enhancements, and content/presentation experiments.
• Use analytics, heatmapping, and user behavior data to identify friction points and opportunities to lift conversion rates.
• Collaborate with marketing, development and product teams to ensure all digital assets align with best-practice CRO principles and brand guidelines.
• Support Marketing’s efforts to maintain brand identity, ensuring brand integrity and consistency across JED’s website.
• Partner with Marketing and Development to design landing pages for seasonal campaigns.
• Support paid media and email/SMS campaigns by developing campaign-specific conversion experiences and performance tracking.
• Define, track, and report on key funnel metrics (conversion rates, form completion rates, etc.) and present insights to leadership.
• Evaluate new tools and technologies to improve supporter experience and platform performance.

CRO Digital Strategist

Email Marketing Manager

• Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails, including newsletters, appeals, match campaigns, Giving Tuesday, and year-end drives.
• Manage automated journeys and triggered flows (e.g., welcome series, new donor onboarding, monthly donor onboarding, lapsed donor reactivation).
• Maintain a master content and deployment calendar to coordinate cross-functional needs (development, programs, advocacy, events).
• Ensure consistent voice, tone, and messaging aligned with JED’s mission.
• Develop and execute strategies to grow JED’s email list through website opt-ins, lead generation campaigns, partnerships, and events.
• Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
• Monitor and improve list hygiene, deliverability, and compliance with CAN-SPAM, CCPA, and other regulations.
• Develop clear and concise creative briefs for designers, writers, and external partners to ensure alignment on goals, messaging, and desired outcomes.
• Translate campaign objectives and fundraising strategies into compelling email concepts, ensuring copy and design reflect JED’s brand voice and emotional resonance.
• Review creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
• Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
• Continuously analyze KPIs (open rates, CTR, conversion rates, revenue per send, unsubscribe rates) and apply insights to future sends.
• Collaborate with digital ads and web teams to align messaging and improve donor journeys across channels.
• Present performance insights and optimization recommendations to Marketing and Development leadership on a regular basis.
• Work closely with creative, fundraising, and program teams to translate campaign concepts into high-impact email content.

Senior Manager, Email Marketing

Product Manager

• Guide the discovery, research, and strategic planning for the full-scale redesign of JedFoundation.org
• Act as the central owner for the redesign project, managing the timeline, budget, and relationships with internal teams and external vendors
• Champion a user-centric and data-informed approach, partner with product designers in co-creation, prototyping and testing of new site designs
• Translate stakeholder needs and user research into clear product requirements, user stories, and acceptance criteria
• Oversee the content migration, QA testing, and go-live procedure to mitigate risk of SEO loss
• Work with internal staff and external partners to facilitate the deployment and establish baseline KPIs

CRO Digital Strategist

Senior Manager, Email Marketing

Product Manager – Web Experience